understood
shaping the world for difference

We all see the world in different ways, and we each have something unique to offer. No one recognizes this more than Understood – a national non-profit dedicated to shaping a world where millions of people who learn and think differently can thrive at home, at school, and at work. I was brought on to create digital-first content and experiences that would help make the world better designed for difference. Scroll to see a selection of these concepts.
the translator of difference
The biggest barriers that parents with kids who have learning and thinking differences face is lack of information. It's true that there's no roadmap for raising kids, but guidebooks do exist. Unfortunately, few of them are designed for families with kids who learn and think differently. This leaves families lost and alone, as they navigate challenges and biases.
So we decided to do something about it with the Translator of Difference.
The Understood community has thousands of families who've already been through it – the doubts, the questions, even the figuring it out. Could their
experiences help other families who are only just starting to figure it out?
The Translator of Difference collects these experiences so that the technology powering the translator can find patterns in the experiences already recorded and translate the sign or symptom that is causing a family confusion. Machines learn through data. So of course, the more data we get, the more accurate the translator will be. That's why, the Understood community is encouraged to keep donating their experiences if they're willing.
Click the arrows to discover how the translator works







Role: Concept development, script and copywriting, creative direction
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