Starbucks is known for their holiday and fall drinks but less so their summer ones.
We ushered in a new era of Starbucks summer with "we're on summertime", a declarative call of action for all of America to join in and embrace the vibe shift of summertime that we all know and love - warmer days, balmy nights, anything is possible.

These TV spots are anchored in actions that our audience is already doing on social - shaking the ice in the drink ("shake"), making an instinctive happy dance on your first Starbucks sip ("dance"), and making verbal and emphatic sounds of appreciation ("ahhhhh"). 

We cast and worked with real people and first time actors who come from different corners of the country, each having their own unique expression of summertime. We shot with award-winning director Anthony Mandler.