nityasya is a south asian
ACD writer, storyteller, and maker of an
above average grilled cheese, currently living
in brooklyn
She began her career in Mumbai where she convinced India’s best creative agency to hire her without an advertising degree. She’s since moved to NYC and created impactful ideas for brands at the intersection of art, culture and storytelling. Across TV spots, TikTok content and immersive activations, she brings thoughtful and precise craft to every idea.
Nityasya likes to make things that disrupt the status quo, and center voices that are disenfranchised. She created South Asian Memory Work in 2021 to celebrate the complexity and expansiveness of the South Asian American experience. Her debut documentary will be out January 2024.
You can say hi at nityasya.belapurkar@gmail.com or at @nityasya.
WORK
BIG SPACESHIP, NEW YORK
Senior Writer
Starbucks & Etsy
FREELANCE SENIOR WRITER, NEW YORK
Understood.org, VMLY&R NY, draftLine
Not to brag but killed 4 of the 6 plants I bought while freelancing/working from home. Oh also I made some cool stuff.
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CO-FOUNDER, SOUP CANVAS, NEW YORK
Convinced 50+ artists to join forces with us to end food insecurity in the US. We also convinced people to think about something other than the flour shortage in the early-pandemic era.
DENTSU WEBCHUTNEY, MUMBAI
Senior Copywriter
Once shot 30 micro-films in a one day, set a new Guinness World Record, and successfully convinced Honor Phones to set up a livestream in the Himalayas.
KINNECT, MUMBAI
Copywriter
Tried and failed to make coffee machine coffee
taste less terrible. But the trying counts?
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Download full resume