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platinum days of love 
friends first 
Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. On Friendship Day – an occasion where people and brands typically celebrate platonic friendship – we wanted to remind couples that they are #FriendsFirst.

We asked our followers in the days leading up to Friendship Day to share their love stories that have friendship at the core. With 500+ initial stories received, we turned 6 of them into films, each one created and made live just a few days after the #FriendsFirst story was received. 

Press: Campaign India, ET Brand Equity, Campaigns of the World

Role: Concept development, script and copywriting, art direction 

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