When we were asked to show customers – new and existing – the wide breadth of Etsy's home goods, we found that Etsy buyers are intentional with their purchases, seeking items that they can grow with and create meaning with. And so we concepted and produced two spots that used a social-first "pinch-to-zoom" visual mechanic that captures how shopping on Etsy helps you curate your home the way you envision it.

Our client liked these spots so much, they asked us to create a social counterpart for paid video using a capcut video format that showed off their broad range of home and gift products.