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platinum days of love 
thirty days of differences

In a world where conversations about love are led by shows like the Bachelor and Love Island, relationships are centered around compatibility and answered by the question "are they your type?" Platinum Days of Love, a leading Indian jewellery brand, wanted to change this up so we created an anti-compatability test. The questions of the quiz seemed to calculate compatibility, but every person who took it received a surprising message at the end.

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Then we created 30 films that were meant to celebrate difference,

not hide from it - a very surprising take for the engagement ring industry. 

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The Friends
00:19
The Cheat Day
00:22
The Firecracker Paradox
00:20
The Trial Room
00:20
The Cat Lover
00:19
The Baby Conundrum
00:22
The Fashion Icon
00:20
The Hoarder
00:19
The Biryani War
00:21

Press: Branding in Asia, Campaign Brief Asia, ET Brand EquityAd Age India

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Role: Concept development, script and copywriting, art direction

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