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platinum days of love
thirty days of differences
In a world where conversations about love are led by shows like the Bachelor and Love Island, relationships are centered around compatibility and answered by the question "are they your type?" Platinum Days of Love, a leading Indian jewellery brand, wanted to change this up so we created an anti-compatability test. The questions of the quiz seemed to calculate compatibility, but every person who took it received a surprising message at the end.
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Then we created 30 films that were meant to celebrate difference,
not hide from it - a very surprising take for the engagement ring industry.
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Press: Branding in Asia, Campaign Brief Asia, ET Brand Equity, Ad Age India
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Role: Concept development, script and copywriting, art direction
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